Do you wonder how Fluent, Microsoft’s new design language, will look in real life? Look no further than Skype, Microsoft’s chat app. It’s got a new logo and the bubbles are gone. Well sort of, because you’ll still find the bubble around the S, but not on the full Skype logo with the cloudy outline. The font from the wordmark is also replaced with Microsoft’s corporate typeface.
The new logo feels fresh but it strips out any trace of individuality. It’s just another “Microsoft Product” with a barebone wordmark.
Is the new logo better? Well, the old logo had a distinguishable (atrocious) style and a unique font that you’d associate it with Skype without a second thought. While it looked dated, it was a great ambassador for Skype. Well, at least until WhatsApp, Snapchat, Messenger and the others stole the top spots.